Our Works - Based By Basil

Our Works

CONTACT US

FOLLOW US

Marketing is about value. It’s what makes your

It goes without saying that @atvezzo is a company

In 2019, Facebook launched a new business tool cal

In 2019, Facebook launched a new business tool called CPAS, later rebranded as Collaborative Ads to help brands increase product sales and optimize the effectiveness of their digital advertising campaign.

The goal was to facilitate the partnership of brands and retailers alike so that they may run better performance marketing campaigns and redirect traffic to their respective platforms. Some platforms include, but are not limited to Lazada, Shopee, Tokopedia, Sociolla, and Sephora.

The impact it has had on business collaborations has led retailers to launch their own Agency Partnership Programs with digital and media agencies to support other businesses who seek to optimize their own campaigns.

With that being said, BASED by Basil is another one of the companies or agencies that can help you do the same.

We have familiarized ourselves with the platform and its retailers enough to know what strategies work best and what methods can be employed for all brands and businesses alike to reach their full potential.

We can help you scale up your businesses without fault and guarantee your growth.

You just have to let us know when.

Data plays an incredibly important part in decisio

Data plays an incredibly important part in decision making. It’s what allows businesses to test out various marketing strategies, and what empowers them to make informed decisions for sustainable growth.

Without it, you don’t have structure, understanding, or insight into your business’ potential and leave all accomplishments up to a game of chance.

With that being said, we are here for you. We do everything from data analytics to the management of Facebook-Instagram ads, market research, and the curation and execution of digital ad campaigns designed to increase traffic and generate leads.

We make all decisions based on data, skill, and expertise, and work with a wide range of clients to scale up their businesses and optimize growth.

From conception to fruition, our services are yours.

The most common misconception about digital advert

The most common misconception about digital advertising is that it’s more of an expense you pay for instead of an investment you make.

That it’s only for big businesses who have already met certain qualifiers for success instead of a rich business opportunity where everyone meets on equal ground.

In this day and age, digital advertising and marketing are expenses you can no longer avoid.

It has become one of the most important steps in expanding your business because it lets potential customers know that you exist and that there is a relationship you would like to build with their best interests in mind.

Take VP Indonesia for example.

With our help, they’ve managed to increase product sales and Instagram following, thereby turning casual onlookers into return customers with every ad set and digital campaign.

They’ve grown tremendously since birth and continue to outperform themselves on a day-to-day basis. They are a company we are both proud and humbled to work with as they change the world one sustainable packing solution at a time.

“The cheapest possible price for high-quality packaging solutions,” Mr. VP says. “It’s important that we don’t trash our future so make sure you stay eco-friendly”.

When publishing your first-ever ad, the age-old qu

When publishing your first-ever ad, the age-old question on everyone’s mind has to do with which form of media would work best.

Unfortunately, there is no one right answer. Its performance and results depend on your audience, product, intention, and most importantly, your understanding of what approach works best for your demographic.

You can, however, make changes to its appearance to optimize its potential.

If you’re using a video, make sure you’re going square. Square videos take up 78% more space in the news feed and have consistently outperformed a landscape or portrait video.

If you’re using an image, make sure that you balance the use of graphics and text. If too large a percentage of your ad is composed of texts, Facebook may run it with reduced impressions and in turn, reduced engagement and leads.

With that being said, it is important that you experiment with both forms of media to see which strategy and format work best for you.

A good balance of both is guaranteed to produce results and obtain the growth you desire.